We celebrated international Women’s Day this week and I am beyond honored to tell you guys a little about a feminist man and personal hero of mine.
His name is Yaw Gyamfi, an engineer and founder of Peini, a skin care brand transforming Ghana’s fats and oils industry, impacting the lives of female producers of shea and cocoa butter, and bringing women like me organic lotions and soaps at affordable prices.
What I admire most about the Peini team is the way they engage their users and consider their needs at every stage of production.
Growing up as the only boy, Yaw could not grasp why his sisters used imported soaps and lotions even though they lived in a country that was a top producer of shea nuts. This curiosity inspired him on a journey to innovate the industry from a producer of shea nuts to a producer of high quality and authentic hair and skin care products.
At the base of every woman’s beauty product lies raw materials that are produced in Africa. While Africa women pay premium prices for these foreign soaps and lotions, only about one-tenth of what we pay actually circulates locally.
Peini is made of locally sourced natural oils and fats. The team is very keen on helping women producers of the shea butter and goes the extra mile to source their raw materials for almost twice the market value. What I admire most about the Peini team is the way they engage their users and consider their needs at every stage of production. I’ve known Yaw for almost three years and every time I stop by the Peini headquarters, I see him giving random customers samples of a new product he’s working on while requesting their feedback.
I asked Yaw why he was so passionate about fats and oils, his response was:
"Dziffa, Ghana is known for producing the best cocoa but we are not known for producing the best chocolate. We are known for producing the best shea nuts but not the best lotions, we’re known for producing the best Black soaps but not the best soap brand."
At the base of every African woman’s beauty product lies raw materials that are produced in Africa. While we pay premium prices for these foreign soaps and lotions, only about one-tenth of what we pay actually circulates locally. Our positioning as a supplier of raw fats and oils automatically makes us the least beneficiaries of its consumption. What Yaw is doing is taking us from the bottom of the supply chain to the very top and ensuring that as demand for Peini increases, Ghana’s economy benefits immensely at every stage of the supply chain.
Peini’s product line are beyond impressive. The company produced shea butter Hand Cream and Body Butter, and black soap Shower Gel its first year. Unlike the raw shea butter that just sits on your skin, the Peini shea butter spreads evenly through your skin and is perfect for those of us with dry skin. They have the fragranced version for people who prefer scented lotions, and the non-fragranced for people like me who prefer no fragrance at all.
The next product is one that Yaw is extremely dear to Yaw’s heart, the Mosquito Repellant. Malaria has robbed Africa of millions of children and Yaw is determined to do the best he can to prevent childhood malaria with Peini’s all-natural mosquito repellant. Proceeds from sales made from this product go towards providing the repellants free of charge to orphanages across the country.
The last group of products is my personal favorite.
The hair spray; as a Black woman with thick hair, dandruff is my best friend. I can’t go a day without scratching dandruff off my hair, especially when I have braids. Peini's Hot Oil and Scalp and Hair treatment are my go-to products every time I braid my hair.
As Yaw always says:
Applying oil alone on your scalp is not good enough because it sits on the scalp instead of diffusing in. The scalp and hair treatment sets up the scalp perfectly for it to soak in the oils. They both have a bit of mint which gives your scalp a very fulfilling sensation.
Having a locally made product that satisfies the taste of the African woman while giving her all the natural ingredients she needs to lavish her skin is beyond a treat, getting these products at affordable prices is phenomenal, knowing your purchase of a Peini product directly creates wealth locally is remarkable. I hope you are as inspired by the Peini story as I am. You can buy their products from anywhere in the world right here on Dziffa.com.
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- Tags: African black soap, African entrepreneur, African fats and oils, African shea butter, African shea butter industry, African skin care, Cocoa butter, Organic lotions and soaps, Peini