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'African Prints Are Not From Africa!' I Was Wrong.

Posted by Dziffa Akua Ametam on

A few months ago, I wrote Dear Afrocentrist, 'African Prints' Are Not From Africaquestioning the authenticity of the colorful fabrics we’ve grown to identify as African prints. 

I argued that all African prints were manufactured in China and the only fabrics unique to Africa were cultural fabrics like the Kente and Batakari.

I was wrong.

In the heart of Ghana laid Ghana Textile Printing Company (GTP), a local manufacturing firm built in 1966 by the Ghanaian government and Vlisco, a European firm. The partnership was meant to leverage on global demand for African print to grow the local economy.

The years leading up to the 1960s was a beautiful time to be Black. The civil rights movement was blazing and Ghana had just become the first African country to free itself from colonial rule. Blacks all over the world were proudly reclaiming their rich cultural heritage and redefining what it meant to be African. 

Everyone from Nkrumah, Kwame Ture, Maya Angelou, and Malcolm X, proudly rocked their African print. To them, African prints were not just a colorful fashion statement but also a validation of their identity and affirmation of their blackness.

The only problem was, the prints were not African, they were 'African inspired European prints,' manufactured in Europe and distributed in Africa. While blacks purchased 'African Prints' to show their identity, they had no knowledge on how to make them and were perpetually dependent upon European manufacturers. 

Being an avid consumer of these prints, you can imagine my disappointment the day I learned we had gone from convincing European firms in the 60s to manufacture in Africa to proudly claiming ownership of 'African Inspired Chinese Prints.'

 

 The Black liberation movement in the 60s sparked an economic independent movement that inspired many African leaders to create economies that were self-sustainable. Inviting companies like Vlisco to manufacture in Ghana was a way to decrease Africa's ignorance on producing the products they consumed. The plan was to start an industrial revolution to transform the continent from a consumer market to a producer market.


"While the 'African Print' trend is a beautiful one to follow, at what point do we pause and assess its substance?"

I must admit that when I arrived at the factory, I was expecting to see a bunch of unmotivated people working as factories on television do. What I saw were people who looked like me, gracefully creating fabrics I loved. 

After the cotton, I took a few steps to a really big machine that stretched out the fabrics, preparing them to be dyed. I cannot do justice to the view of the fabrics’ softness as they sluggishly fall on top of one another.  

The process of dying the prints is an experience on its own. The dye determines the identity of the fabric. Prior to being dyed, all the cotton looks the same. It is this stage that the fabric comes into itself and claims its unique identity. The individuals involved in crafting the name of the fabrics, traditional symbols it would carry, and its identity, are a great testament to the authenticity of the fabrics.

Prior to my visit, I worried about the longevity of local African print firms like GTP. The story of GTP finding solutions to the influx of counterfeit African prints has been beautifully captured by BBC so I won't dwell on it. Almost a week ago, another author addressed the struggles with selling authenticity to buyers who may care more about price-points. My worry was with regards to consumer indifference. Many people have advised me that consumers really don't care about the source of their goods, they just want to follow the trends. 

While the 'African Print' trend is a beautiful one to follow, at what point do we pause and assess its substance? Is it good enough to wear dashikis with our fists up knowing very well that wearing Dashiki makes us no more African than wearing any other Chinese cloth? At what point do we move from ideology to practicality and purpose?

Now, I do not say that purchasing from Africa is always the way to go but at least you know you are buying high-quality goods directly from a local distributor and contributing to the growth of an African business. These were the reasons we brought all these firms to Ghana in the 60s but somehow, local businesses have remained limited to local markets overtime and lost access to some of their most loyal customers, Blacks in the diaspora. 

My favorite part of the tour was witnessing the process of choosing the symbols for each fabric. Generations ago, our great-grandparents shopped for fabrics based on the symbols they embodied. Today, we buy them based on their beautiful bright colors. Beyond the colors of each fabric lies a priceless cultural symbol and message to be discovered. The process of transferring these symbols from a slab of wood onto a plain cotton is truly phenomenal.

The steps involved in making a yard of fabric are delightful to behold. The manufacturer must first decide the kind of fabric he wants to create, the color he wants the fabric to have and the symbol it should embody. Once this is done, he stretches the cotton over the machine, creates a mixture of colors, dips the symbol in the ink and applies it on the cotton until the fabric becomes a unique print.

You know I had to sneak a picture of myself somewhere. Shout out to Uncle Foster from Kpetoe for hand-making my Kente fabric.

Ok, back to our conversation.

There were more than a thousand bars, each bar had a unique symbol carefully carved on it. Each manufacturer has a specific identity he worked on to manually mold the character of each fabric.

After the printing is done, the fabrics are dried and folded beautifully.

African prints are the hottest kids on the block. But this is nothing new. I would even argue that the prints were sexier in the 60s because there were so many positive transitions happening in that era with Africans finally gaining independence and being treated like humans. If there was ever a time to be a print, the 60s was it.

But the 21st century has dawned upon us and some things have improved but many things have remained the same. I’m humbled to have had the honor to tour this historic plant in my lifetime and grow a deeper appreciation and connection to fabrics manufactured in Africa and their cultural relevance.

I hope this journey has added a little perspective on the authentic vs. counterfeit conversation. The question of relevance varies from consumer to consumer. Some consumers care about the colors and trends, others care about substance. I should acknowledge that most consumers do not purchase authentic prints because they lack direct access to buy from Africa. 

Maya Angelou once said that 'when you know better, you do better.'

I was wrong!

Kente and Batakari are not the only fabrics made in Africa. Authentic African prints are also manufactured on the continent and will be available for all on Dziffa.com on Monday, September 12, 2016.

I am still on the journey to discover more authentic prints on the continent so if you know of any amazing manufacturing firms, recommend them and I will be delighted to check them out. 

Till we meet again.

-Dziffa Akua Ametam


 


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9 comments

  • ‘African prints’. There are also Kanga and Kikoi from Eastern Africa. Gorgeous and unique textiles with extensive histories.

    Neema on
  • Loved this, Dziffa. Not only about the origin of today’s fabrics, but the intertwining of the cultural significance over time (and in a well-written way)!

    Mike Z on
  • nice pictures and a lovely story

    Solomon mensah on
  • This is such a delightsome read. I can’t help feeling somewhat nostalgic…truthfully, I didn’t use to care so much about African prints, but this article sure makes me feel like adding a few colors in my wardrobe. Thank you :-)

    TC on
  • Such an amazing and eye opening article, thanks for shading light into this very important redeeming path to most of us fashion enthusiasts and lovers, atleast we know we have our heritage preserved and we should have more to this happening in most of our African states

    Francis Gor on

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